Dollar General (DG) Stock Forecast & Price Target

$79.15 -0.80 (-1.00%)

Closing price 03/14/2025 03:59 PM Eastern

Extended Trading

$78.96 -0.18 (-0.23%)

As of 03/14/2025 07:59 PM Eastern

Dollar General - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 24 Analyst Ratings

Sell
1

Hold
15

Buy
8

Based on 24 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 24 analysts, 1 has given a sell rating, 15 have given a hold rating, and 8 have given a buy rating for DG.

Consensus Price Target

$92.26
16.57% Upside

According to the 24 analysts' twelve-month price targets for Dollar General, the average price target is $92.26. The highest price target for DG is $170.00, while the lowest price target for DG is $69.00. The average price target represents a forecasted upside of 16.57% from the current price of $79.15.

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DG Analyst Ratings Over Time

Type	Current Forecast 3/15/24 to 3/15/25	1 Month Ago 2/14/24 to 2/13/25	3 Months Ago 12/16/23 to 12/15/24	1 Year Ago 3/16/23 to 3/15/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	8 Buy rating(s)	8 Buy rating(s)	8 Buy rating(s)	10 Buy rating(s)
Hold	15 Hold rating(s)	14 Hold rating(s)	13 Hold rating(s)	14 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$92.26	$96.77	$98.27	$155.28
Forecasted Upside	16.57% Upside	32.81% Upside	27.73% Upside	2.19% Upside
Consensus Rating	Hold	Hold	Hold	Hold

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DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Dollar General Stock vs. The Competition

Type	Dollar General	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.29	2.53	2.54
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	16.57% Upside	58.40% Upside	19.62% Upside
News Sentiment Rating	Positive News See Recent DG News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
3/14/2025	Piper Sandler 2 of 5 stars	Peter Keith Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$79.00 ➝ $81.00	+1.21%
3/14/2025	Bank of America 3 of 5 stars	Robert Ohmes Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$95.00 ➝ $90.00	+12.46%
3/13/2025	Telsey Advisory Group 3 of 5 stars	Joseph Feldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Market Perform ➝ Market Perform	$85.00 ➝ $85.00	+5.97%
3/7/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	P. Lejuez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Sell ➝ Sell	$73.00 ➝ $69.00	-15.72%
3/6/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$108.00 ➝ $95.00	+26.13%
3/3/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$90.00 ➝ $80.00	+7.75%
1/28/2025	Gordon Haskett Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Grom Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
1/23/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Kate McShane Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$104.00 ➝ $93.00	+32.85%
1/21/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Equal Weight ➝ Equal Weight	$100.00 ➝ $80.00	+10.69%
1/9/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$102.00 ➝ $100.00	+39.61%
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12/6/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Perform ➝ Market Perform	$80.00 ➝ $84.00	+3.38%
12/6/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$94.00 ➝ $83.00	+4.23%
12/5/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Equal Weight ➝ Equal Weight	$90.00 ➝ $80.00	+0.46%
12/3/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	In-Line ➝ In-Line	$97.00 ➝ $95.00	+21.03%
11/15/2024	Bernstein Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$98.00 ➝ $94.00	+24.04%
11/15/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$100.00 ➝ $88.00	+16.13%
11/15/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$110.00 ➝ $90.00	+18.56%
11/5/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$97.00 ➝ $82.00	+0.95%
10/22/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Fletcher Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$98.00	+20.78%
9/23/2024	Melius Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Short Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Hold	$85.00	-1.94%
9/4/2024	Daiwa America Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Tamada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Moderate Buy ➝ Hold
8/30/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$150.00 ➝ $120.00	+42.52%
8/30/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$130.00 ➝ $90.00	+6.89%
8/26/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Market Perform ➝ Market Perform
7/15/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$175.00 ➝ $170.00	+32.81%
10/10/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Neutral	$116.00	+13.73%
8/23/2023	Edward Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
6/6/2023	Daiwa Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Neutral	$172.00	+8.25%
6/2/2023	VNET Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
6/2/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$220.00 ➝ $170.00	+5.03%
6/2/2023	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Overweight ➝ Neutral	$170.00	+5.03%
6/2/2023	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Overweight ➝ Neutral
5/26/2023	OTR Global Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Positive

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 06:15 AM ET.

Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, March 13, 2025. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

Here are some ways that investors could benefit from investing in Dollar General Co.:

The current stock price of Dollar General Co. is $79.34, which is significantly lower than its 12-month high of $168.07, indicating potential for price appreciation.
Dollar General Co. has a strong market capitalization of approximately $17.54 billion, reflecting its substantial size and stability in the retail sector.
The company has a low price-to-earnings (P/E) ratio of 13.13, suggesting that the stock may be undervalued compared to its earnings, making it an attractive investment opportunity.
Institutional investors own 91.77% of Dollar General Co.'s stock, indicating strong confidence from large financial entities in the company's future performance.
Recent earnings reports show that Dollar General Co. has consistently exceeded analysts' expectations, with a reported earnings per share (EPS) of $1.68, which is higher than the consensus estimate of $1.50.

Dollar General
Bear Case

Investors should be bearish about investing in Dollar General Co. for these reasons:

The company has a relatively high price-to-earnings-growth (PEG) ratio of 2.18, which may indicate that the stock is overvalued relative to its growth rate.
Dollar General Co. has a quick ratio of 0.15, suggesting potential liquidity issues, as it indicates that the company may struggle to meet short-term obligations without selling inventory.
Recent insider selling, including transactions by executives, may raise concerns about the company's future prospects and the confidence of its leadership.
The stock has experienced significant volatility, with a beta of 0.44, indicating that it may not respond predictably to market movements, which could be a risk for investors.
Despite a strong market presence, the retail sector is highly competitive, and economic downturns could adversely affect Dollar General Co.'s sales and profitability.

DG Forecast - Frequently Asked Questions

: According to the research reports of 24 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $92.26, with a high forecast of $170.00 and a low forecast of $69.00.
: 24 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last twelve months. There is currently 1 sell rating, 15 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.
: According to analysts, Dollar General's stock has a predicted upside of 16.57% based on their 12-month stock forecasts.
: Over the previous 90 days, Dollar General's stock had 1 downgrade by analysts.
: Dollar General has been rated by research analysts at Bank of America, Barclays, Citigroup, Deutsche Bank Aktiengesellschaft, Gordon Haskett, Morgan Stanley, Piper Sandler, Telsey Advisory Group, The Goldman Sachs Group, and UBS Group in the past 90 days.
: Analysts like Dollar General less than other "retail/wholesale" companies. The consensus rating for Dollar General is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how DG compares to other companies.

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This page (NYSE:DG) was last updated on 3/15/2025 by MarketBeat.com Staff

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Dollar General (DG) Stock Forecast & Price Target