Top MarketRank™ StocksTop MarketRank™NYSE:HOG Harley-Davidson (HOG) Stock Price, News & Analysis $24.61 +0.41 (+1.70%) Closing price 03/14/2025 03:59 PM EasternExtended Trading$24.56 -0.05 (-0.21%) As of 03/14/2025 07:01 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends About Harley-Davidson Stock (NYSE:HOG) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Harley-Davidson alerts:Sign Up Key Stats Today's Range$24.11▼$24.6850-Day Range$24.16▼$30.0052-Week Range$23.81▼$44.16Volume2.12 million shsAverage Volume1.79 million shsMarket Capitalization$3.07 billionP/E Ratio7.39Dividend Yield2.93%Price Target$33.57Consensus RatingHold Company OverviewHarley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.Read More… Remove Ads Harley-Davidson Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks99th Percentile Overall ScoreHOG MarketRank™: Harley-Davidson scored higher than 99% of companies evaluated by MarketBeat, and ranked 2nd out of 87 stocks in the auto/tires/trucks sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.2 / 5Analyst RatingHold Consensus RatingHarley-Davidson has received a consensus rating of Hold. The company's average rating score is 2.38, and is based on 3 buy ratings, 5 hold ratings, and no sell ratings.Amount of Analyst CoverageHarley-Davidson has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Harley-Davidson's stock forecast and price target. Earnings and Valuation5.0 / 5Proj. Earnings Growth28.78% Earnings GrowthEarnings for Harley-Davidson are expected to grow by 28.78% in the coming year, from $3.44 to $4.43 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Harley-Davidson is 7.39, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 23.47.Price to Earnings Ratio vs. SectorThe P/E ratio of Harley-Davidson is 7.39, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 18.10.Price to Earnings Growth RatioHarley-Davidson has a PEG Ratio of 0.38. PEG Ratios below 1 indicate that a company could be undervalued.Price to Book Value per Share RatioHarley-Davidson has a P/B Ratio of 0.99. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about Harley-Davidson's valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted12.74% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 7.5.Change versus previous monthShort interest in Harley-Davidson has recently increased by 13.07%, indicating that investor sentiment is decreasing significantly. Dividend2.5 / 5Dividend StrengthModerate Dividend YieldHarley-Davidson pays a meaningful dividend of 2.76%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthHarley-Davidson does not have a long track record of dividend growth.Dividend CoverageThe dividend payout ratio of Harley-Davidson is 21.62%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Harley-Davidson will have a dividend payout ratio of 16.25% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.Read more about Harley-Davidson's dividend. Sustainability and ESG0.0 / 5Environmental Score-5.90 Percentage of Shares Shorted12.74% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 7.5.Change versus previous monthShort interest in Harley-Davidson has recently increased by 13.07%, indicating that investor sentiment is decreasing significantly. News and Social Media3.0 / 5News Sentiment0.34 News SentimentHarley-Davidson has a news sentiment score of 0.34. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.75 average news sentiment score of Auto/Tires/Trucks companies.News Coverage This WeekMarketBeat has tracked 24 news articles for Harley-Davidson this week, compared to 8 articles on an average week.Search Interest18 people have searched for HOG on MarketBeat in the last 30 days. This is an increase of 64% compared to the previous 30 days.MarketBeat Follows11 people have added Harley-Davidson to their MarketBeat watchlist in the last 30 days. This is an increase of 267% compared to the previous 30 days. Company Ownership2.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Harley-Davidson insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $88,264.00 in company stock.Percentage Held by InsidersOnly 0.87% of the stock of Harley-Davidson is held by insiders.Percentage Held by Institutions85.10% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Harley-Davidson's insider trading history. Receive HOG Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter. Email Address HOG Stock News HeadlinesAsian shares decline despite rebound on Wall St as investors await next steps in trade warsAsian shares are mostly lower despite a rebound on Wall Street fueled by an encouraging inflation updateMarch 13 at 12:46 AM | marketbeat.comHow major US stock indexes fared Wednesday, 3/12/2025U.S. stocks mostly rose after getting some relief from an encouraging inflation updateMarch 12 at 4:23 PM | marketbeat.comTrump doesn’t give a damnPorter Stansberry: “I met with Trump’s biggest backers… they’re scooping up these 10 stocks” I recently met with one of Trump’s longest-serving advisors. We helped put together a plan to help investors capitalize on Trump’s election. And we found out these 10 stocks are the most likely to boom…March 15, 2025 | Porter & Company (Ad)Luke Christopher Mansfield Sells 3,400 Shares of Harley-Davidson, Inc. (NYSE:HOG) StockFebruary 19, 2025 | insidertrades.comNorth Carolina Rep. Tim Moore Bought Up to $1.15M Worth of Harley-Davidson StockMarch 13 at 6:48 AM | benzinga.comHarley-Davidson skids after it becomes a tariff war casualty againMarch 13 at 6:48 AM | msn.comHarley Davidson (NYSE:HOG) on Road Well Traveled as EU Hikes Tariffs on “Boats to Bourbon to Motorbikes”March 12 at 9:13 AM | tipranks.comAnalysts Offer Insights on Consumer Cyclical Companies: Harley-Davidson (HOG) and PUMA SE NPV (OtherPMMAF)March 12 at 8:25 AM | markets.businessinsider.comSee More Headlines HOG Stock Analysis - Frequently Asked Questions How have HOG shares performed this year? Harley-Davidson's stock was trading at $30.13 at the beginning of 2025. Since then, HOG shares have decreased by 18.3% and is now trading at $24.6120. View the best growth stocks for 2025 here. How were Harley-Davidson's earnings last quarter? Harley-Davidson, Inc. (NYSE:HOG) issued its earnings results on Wednesday, February, 5th. The company reported ($0.93) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of ($0.65) by $0.28. Harley-Davidson had a trailing twelve-month return on equity of 13.64% and a net margin of 9.25%. Is Harley-Davidson buying back stock? Harley-Davidson's Board of Directors authorized a stock buyback program on Thursday, July 25th 2024, which permits the company to buy back $1,000,000,000 in shares, according to EventVestor. This means that the company could purchase up to 19.4% of its shares through open market purchases. Shares repurchase programs are generally an indication that the company's board of directors believes its shares are undervalued. Does Harley-Davidson have any subsidiaries? Harley-Davidson subsidiaries include these companies: StaCyc, MV Agusta Group, Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, and others. Who are Harley-Davidson's major shareholders? Harley-Davidson's top institutional investors include Vanguard Group Inc. (10.00%), FMR LLC (6.04%), Beutel Goodman & Co Ltd. (5.94%) and Dimensional Fund Advisors LP (5.37%). Insiders that own company stock include ZEITZ JOCHEN, Luke Christopher Mansfield, Maryrose Sylvester, Jonathan R Root and Rafeh Masood. View institutional ownership trends. How do I buy shares of Harley-Davidson? Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Harley-Davidson own? Based on aggregate information from My MarketBeat watchlists, some other companies that Harley-Davidson investors own include Meta Platforms (META), Tesla (TSLA), NVIDIA (NVDA), Advanced Micro Devices (AMD), Intel (INTC), Exxon Mobil (XOM) and Chevron (CVX). Company Calendar Ex-Dividend for 12/23 Dividend12/10/2024Dividend Payable12/23/2024Last Earnings2/05/2025Ex-Dividend for 3/14 Dividend2/28/2025Dividend Payable3/14/2025Today3/15/2025Next Earnings (Estimated)4/24/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNYSE SectorAuto/Tires/Trucks Industry Motorcycles, bicycles, & parts Sub-IndustryMotorcycle Manufacturers Current SymbolNYSE:HOG CIK793952 Webwww.harley-davidson.com Phone(414) 342-4680Fax414-343-4089Employees6,400Year Founded1903Price Target and Rating Average Stock Price Target$33.57 High Stock Price Target$45.00 Low Stock Price Target$28.00 Potential Upside/Downside+36.4%Consensus RatingHold Rating Score (0-4)2.38 Research Coverage8 Analysts Profitability EPS (Most Recent Fiscal Year)$3.33 Trailing P/E Ratio7.39 Forward P/E Ratio7.15 P/E Growth0.38Net Income$455.36 million Net Margins9.25% Pretax Margin9.97% Return on Equity13.64% Return on Assets3.64% Debt Debt-to-Equity Ratio1.41 Current Ratio1.40 Quick Ratio1.19 Sales & Book Value Annual Sales$5.19 billion Price / Sales0.59 Cash Flow$7.64 per share Price / Cash Flow3.22 Book Value$24.81 per share Price / Book0.99Miscellaneous Outstanding Shares124,537,000Free Float126,219,000Market Cap$3.07 billion OptionableOptionable Beta1.49 Social Links 7 Top Nuclear Stocks To Buy NowNuclear energy stocks are roaring. 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